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09
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09
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2026
 
7:00pm 
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Spend Smarter: A Full Funnel Masterclass - London - REQUEST

Event Description/ info

Date TBD
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$0000
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Evan Spiegel

Co-founder and CEO,

Snap Inc

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12 pm

Welcome and Introductions

Welcome and Introductions

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SNAPCHAT SUMMIT PERFORMANCE

6 October 2026  //  9:00‑12:15 BST

SPEND SMARTER CONNECTION TO CONVERSATION // [Snap Ghost] /
SPEND SMARTER CONNECTION TO CONVERSATION // [Snap Ghost] /
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SNAPCHAT SUMMIT

Join us, Triple Whale and leading brands for a morning focused on building brands, driving performance, and unlocking growth across the full funnel.

The next source of growth requires a different playbook.

The line between brand and performance is evolving. Join Snapchat, Triple Whale and a group of UK advertisers and agency leaders for a morning exploring how to connect awareness, consideration and action to drive more confident growth.


Hear Snapchat’s perspective on the full-funnel opportunity, discover how human connection and creators can build stronger brands, and get practical insight into the tools and strategies that help turn attention into action. We’ll also look at how advertisers can go beyond last-click measurement, learn from real client experiences and use AI-powered solutions to scale more efficiently.


Expect actionable ideas, candid conversations and time to connect with the Snapchat team, Triple Whale and fellow marketing leaders. You’ll leave with fresh inspiration and practical next steps for your next stage of growth.

Join the Snapchat Performance Summit for an afternoon of candid conversations with marketers, creators, and industry leaders who aren't interested in repeating the same advice you've already heard. We'll challenge conventional thinking, unpack what's actually driving growth today, and explore how to spend smarter by turning connection into conversion.

What to Expect
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Speakers
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SEE WHAT’S NEXT IN PERFORMANCE

Get an inside look at Snapchat’s latest insights and new performance capabilities unveiled at the masterclass, designed to help you reach new customers and make your campaign spend work harder.

LEARN WHAT’S ACTUALLY WORKING

Hear directly from leading performance executives and measurement experts around what they’re doing differently, what’s driving incremental results, and what they’ve learned along the way.

UNLOCK EXCLUSIVE BENEFITS

Walk away with actionable tools and exclusive benefits available only to Summit attendees, designed to help unlock your brand’s next wave of performance growth.

Brands already joining the conversation:

SPEAKERS

Pierre Mordacq

Head Of Marketing Science, Global Mid Market

Snap Inc.

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Gareth O’Neill

Head of EMEA
Triple Whale

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Abigail Cassensmith 

Client Partner

Snap Inc.

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Mariam Ali 

Senior Client Partner
Snap Inc.

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Rocio Montoya

Product Marketing Manager

Snap Inc.

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LOCATION
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Frequently Asked Questions

More information coming soon...

I have confirmed I will arrive on Wednesday.

What time do I need to be at Soho Farmhouse for?

Please arrive at a time convenient for you, your room will be ready from 4pm. There will be a dinner hosted at Pen Yen from XXpm, but attendance is optional.


What time do I need to be at the venue?

We request that all guests arrive by 10am. This is to ensure that there is plenty of time for you to check in to your room and enjoy breakfast.

Is there going to be a sign language interpreter during the sessions?

Yes, a British Sign Language interpreter will be present throughout all of the sessions.

What time can I check into my room?

Your room will be available to check in from 4pm on Wednesday 24th May. There is no set agenda on this day, so you are free to enjoy the facilities.

Is there a dress code?

There is no prescribed dress code for any element of the programme. Please wear whatever you feel comfortable in.

Are dogs allowed?

We kindly ask that dogs are not brought onto the premises unless they are a service or assistant dog.

Are there any other policies at the venue I will need to adhere to?

Please refrain from taking photos within the venue, especially of other members. Communal spaces in the House are phone call-free areas, so please keep your devices on silent. If you need to take or make a call, please do it quietly in the Farmyard or in the foyer entrance of Main Barn.

I can no longer attend. Can I transfer my ticket to another member of my team?

Tickets are non-transferable. Please email your Snap contact as soon as possible, so we can allocate your space to someone on the waitlist.

Do I need to book a room at Soho Farmhouse?

No. As part of hosting you at Snap Forward, Snap will be taking care of your room at Soho Farmhouse.

Is the venue fully accessible for wheelchair users?

Yes, the grounds at the venue are fully accessible. However, if you require a wheelchair-accessible room, please ensure to make this request in the pre-registration form, or email XXXXXXXXXXXXXX

Will you be providing transport?

No. We kindly ask all guests to make their own way to the venue.

I have another question. Who can I speak to?

Please email any further questions to xxxxxxxxxxx@snapchat.com and we will get back to you promptly.

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Register Now

Accessibility Information

More information coming soon...

I have confirmed I will arrive on Wednesday.

What time do I need to be at Soho Farmhouse for?

Please arrive at a time convenient for you, your room will be ready from 4pm. There will be a dinner hosted at Pen Yen from XXpm, but attendance is optional.


Is the venue fully accessible for wheelchair users?

Yes, the grounds at the venue are fully accessible. However, if you require a wheelchair-accessible room, please ensure to make this request in the pre-registration form, or email XXXXXXXXXXXXXX

Is there going to be a sign language interpreter during the sessions?

Yes, a British Sign Language interpreter will be present throughout all of the sessions.

Are service dogs allowed?

Yes! Service or assistant dog are allowed in the premisses.

Are service dogs allowed?

Yes! Service or assistant dog are allowed in the premisses.

I have another question. Who can I speak to?

Please email any further questions to xxxxxxxxxxx@snapchat.com and we will get back to you promptly.

What to expect

What to Expect

 

9:00–9:30 AM

Breakfast & Check-In.

 Doors open, breakfast and networking 

9:30–9:35 AM

You Picked a Good Day to Show Up.

Presented by Morgan Azogui (Director Client Partner, Snap Inc.)


Welcome and summit opening

9:35–9:45 AM

 Why Snapchat: One Room, Full Funnel

Presented by Mariam Ali (Senior Client Partner, Snap Inc.) 


Growth is getting harder, even as marketing gets smarter. Learn about the new growth playbook and why Snapchat is at the center of it.

9:45–10:00 AM

Where Human Connection Builds Brands

Presented by Mariam Ali (Senior Client Partner, Snap Inc.)


In this session, learn about Snapchat’s connection-powered brand building and creator suite.

 

10:00–10:15 AM

Performance on Snapchat: Turning Attention into Action

 Presented by Abigail Cassensmith (Client Partner, Snap Inc.)


Explore Snapchat’s lower-funnel performance engine and how brands can drive scalable growth while improving acquisition efficiency. We’ll cover key product updates—including machine learning bidding, AutoBid, Dynamic Product Ads, and Smart Bidding—and share actionable tactics to help performance-minded advertisers prepare for peak seasonal trading and sustain momentum beyond it.

10:15–10:35 AM

Beyond Last Click: Turning Better Measurement into Smarter Growth, with Triple Whale

 Presented by Pierre Mordacq (Head of Marketing Science, Global Mid Market, Snap Inc.) & Gareth O’Neill (Head of EMEA, Triple Whale)


Join Snapchat and Triple Whale for a conversation about measuring the full growth opportunity—from immediate conversions to discovery-driven demand. We’ll explore why last-click is useful but incomplete, how to match measurement to business decisions, and how broader outcome signals can guide smarter campaign optimization and investment.

10:35–10:55 AM

Client Fireside: Full Funnel in Practice

 Hear directly from advertisers who've done it — real stories of building brand and driving performance on Snapchat, and what actually moved the needle.

10:55–11:10 AM

What’s Next on Snapchat and closing remarks

Presented by Rocio Montoya (Product Marketing Manager, Snap Inc.)


Discover how Snapchat’s AI-powered tools help advertisers reach new customers, optimize for value, measure with confidence, and scale what works.

11:15 AM–12:15 PM

Lunch and Networking

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